Connect Digital offers a geofencing tool that converts applicants' previous addresses into precise geographic coordinates, enabling accurate source attribution for marketing campaigns in the multifamily housing sector. This technology directly links rental applications to specific campaign targets, providing apartment operators with clear metrics to measure marketing ROI and optimize leasing strategies.
Funding
Funding not disclosed
Founders
Product
Problem
Multifamily apartment operators struggle to accurately measure the return on investment (ROI) of their marketing spend due to reliance on outdated lead-generation tools that lack clear source attribution. Traditional methods like Internet Listing Services (ILSs), social media, and paid ads often fail to link marketing efforts directly to qualified applicants, making it difficult to optimize leasing strategies.
Solution
Connect Digital offers a geofencing solution that directly links rental applications to specific campaign targets, providing transparent ROI metrics for multifamily apartment communities. By converting applicants' previous addresses into precise geographic coordinates, Connect accurately attributes applications to ad serve locations. This technology enables apartment operators to measure the effectiveness of their marketing spend by tracking applicant data, including lease term and rental rate, and demonstrating the value generated by each campaign. Connect helps communities stand out from competitors by prominently positioning their properties and focusing on applicant generation rather than just lead generation.
Target Audience
The primary target audience is multifamily apartment operators and property management companies seeking to improve marketing ROI and optimize leasing strategies.
Features
- Geofencing technology that targets potential renters based on their previous addresses.
- Conversion of applicant addresses into latitude and longitude coordinates for precise source attribution.
- Direct linking of rental applications to specific marketing campaign targets.
- Transparent ROI calculations based on applicant data, including lease term and rental rate.
- Reporting dashboard that visualizes the performance of marketing campaigns.