PartnerUp provides a technology platform that converts a brand’s own community of micro‑influencers, fans, and everyday consumers into a performance‑based sales and awareness force. Brands can launch self‑service influencer programs, track real‑time conversions, and pay commissions only on verified e‑commerce sales, while partners earn income by creating and sharing authentic user‑generated content.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to generate authentic, scalable word‑of‑mouth promotion in the digital era, relying heavily on a few high‑profile influencers or costly traditional advertising that often fails to engage everyday consumers.
Solution
PartnerUp offers a technology platform that turns a brand’s own community—micro‑influencers, fans, and regular consumers—into a distributed sales and awareness force. Users join as “Partners,” create user‑generated content, and earn commissions only when their referrals convert, providing brands with a performance‑based, cost‑effective channel. The platform automates partner onboarding, content distribution, tracking, and payout, enabling brands to scale word‑of‑mouth campaigns without managing individual relationships. By leveraging authentic peer recommendations, PartnerUp helps brands increase e‑commerce conversions while expanding reach through a network of everyday advocates.
Target Audience
Primary customers are e‑commerce brands and retailers seeking scalable, performance‑driven word‑of‑mouth marketing, as well as individual consumers who want to earn income by promoting products they love.
Features
- Self‑service portal for brands to launch influencer programs and define commission structures per conversion
- Automated recruitment of micro‑influencers and brand fans through simple sign‑up flows
- Integrated content creation tools that enable partners to generate and share authentic social posts directly from the platform
- Real‑time tracking of clicks, sales, and commissions with transparent dashboards for both brands and partners
- Performance‑based payout system that pays partners only on verified e‑commerce conversions
- API hooks for e‑commerce platforms to synchronize product catalogs and capture sales data automatically