PartnerTap is an enterprise co-selling platform that automates account mapping and pipeline sharing to identify new business opportunities within partner ecosystems. By facilitating data-driven workflows, it enhances collaboration among sales teams and partners, leading to increased revenue generation from partnerships.
Funding
$9.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many companies struggle to effectively collaborate with partners to identify and close new business opportunities. Traditional methods of account mapping and pipeline sharing are often manual, time-consuming, and lack real-time visibility, hindering co-selling efforts. This can lead to missed opportunities and reduced revenue generation from partner ecosystems.
Solution
PartnerTap provides an enterprise co-selling platform that automates account mapping and pipeline sharing, enabling companies to identify new logo and expansion opportunities within their partner ecosystems. The platform facilitates data-driven workflows that connect sales reps and partners, fostering collaboration and generating new pipeline. By automating co-selling motions and sales plays, PartnerTap streamlines the process of identifying overlapping accounts and orchestrating joint sales efforts, ultimately transforming B2B sales and increasing revenue through partnerships.
Target Audience
PartnerTap's primary customers are enterprise channel, sales, partner marketing, customer success, business development, sales operations, and sales enablement teams looking to improve co-selling effectiveness.
Features
- Automated account mapping to identify overlapping customers and prospects across partner networks
- Secure data sharing with enterprise-grade controls and compliance certifications (GDPR, CCPA, SOC2 Type III, ISO 27701, ISO 27001)
- Data-driven workflows to connect reps and partners for pre-opportunity conversations
- Real-time visibility into partner pipelines and co-selling activities
- Native integrations with popular CRM systems for seamless data synchronization
- Support for various partner types, including ISVs, resellers, alliances, marketplaces, and cloud partners
- Scalable architecture to handle millions of records and thousands of partners