Crossbeam provides a platform that connects sales teams with their partner ecosystems, enabling secure data sharing and mutual account identification through CRM integration. This approach enhances lead generation and accelerates sales cycles by leveraging ecosystem insights to target high-potential prospects and uncover new revenue opportunities.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Sales teams often struggle to identify and prioritize high-potential prospects due to limited visibility into their partner's customer relationships and sales activities. This lack of insight can lead to missed opportunities, inefficient lead generation, and slower sales cycles. Traditional go-to-market strategies often fail to leverage the full potential of partner ecosystems.
Solution
Crossbeam is an ecosystem revenue platform that enables secure data sharing between companies and their partners, providing unique insights into mutual accounts and prospects. By integrating with CRM systems, data warehouses, and other data sources, Crossbeam automatically identifies overlaps in customer and prospect lists, revealing untapped demand and actionable intelligence. This allows sales teams to target the right accounts, accelerate deals, and expand customer relationships by leveraging the collective knowledge of their partner ecosystem. The platform facilitates Ecosystem-Led Growth (ELG) by providing the data and tools necessary to build stronger pipelines, target promising accounts, and improve customer retention.
Target Audience
Crossbeam primarily targets sales, marketing, and partnership teams at B2B SaaS companies who are looking to leverage their partner ecosystems to drive revenue growth and improve sales efficiency.
Features
- Secure data sharing with customizable controls to protect sensitive information
- Automated account mapping to identify mutual customers and prospects across partner ecosystems
- CRM integration to surface ecosystem insights directly within existing sales workflows
- AI-powered recommendations for next best actions based on ecosystem data
- Greenfield analysis to identify new market opportunities and expand addressable market
- Partner Impact reporting to measure the value and contribution of partner relationships
- Deal Navigator to track deal progress and identify opportunities for co-selling
- Slack and email alerts for real-time notifications on key ecosystem events