Particularity
Particularity provides a consumer protection platform that enables government regulators to proactively monitor live websites and identify violations before consumers complain. The platform automates checks based on consumer protection law, including comparing advertised prices with final checkout amounts, testing subscription cancellation flows, and recording countdown timers or stock counts that reset or remain static. Each check captures dated screenshots stored in an auditable evidence database, giving regulators a fully documented record.
- Regulatory & Compliance Technology
- Government Technology
- Legal Technology
- Software Only
Funding
Raised to date
$500KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Founder details are not available yet.
Product
Problem
Government regulators face challenges in detecting consumer protection violations on digital platforms, often relying on consumer complaints that surface only after harm has occurred. Manual website monitoring is impractical at scale, and capturing admissible evidence of dynamic online practices—such as hidden fees, deceptive urgency tactics, or difficult cancellation flows—requires specialized tools and dated records.
Solution
Sentra provides a consumer protection platform that enables government regulators to proactively monitor live websites and identify violations before consumers complain. The platform automates checks based on consumer protection law, including comparing advertised prices with final checkout amounts, testing subscription cancellation flows, and recording countdown timers or stock counts that reset or remain static. Each check captures dated screenshots stored in an auditable evidence database, giving regulators a fully documented record. The platform also supports complaint triage and links case evidence to specific legal elements, allowing staff to review findings and determine next actions with a complete trail of evidence collection and decisions.
Target Audience
Primary customers are government regulators and consumer protection agencies responsible for enforcing fair trade and consumer protection laws across digital marketplaces.
Features
- Automated price comparison between advertised offers and final checkout amounts to detect hidden fees
- Subscription cancellation testing that records the steps required to cancel and stop future charges
- Fake urgency detection that captures countdown timers that reset and stock counts that remain unchanged
- Page version comparison and renewal disclosure checks to identify discrepancies over time
- Ad-to-contract comparison that flags differences between marketing offers and binding terms
- Dated screenshots saved to an evidence database with a fully auditable record of collection and staff decisions
- Complaint pattern analysis and longitudinal tracking of price and term changes