Parsempo is an AI-powered performance marketing platform that provides real-time audience analytics and programmatic advertising solutions for digital signage and Digital Out of Home (DOOH) environments. The platform enables users to manage content, optimize engagement, and monetize advertising space efficiently, addressing the challenges of performance measurement and content management in the digital advertising landscape.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
NIFounders
Product
Problem
Digital signage and Digital Out of Home (DOOH) advertising face challenges in accurately measuring audience engagement and optimizing content performance in real-time. Existing solutions often lack comprehensive analytics and efficient content management tools, hindering effective monetization and campaign optimization.
Solution
Parsempo offers an AI-powered platform designed to provide real-time audience analytics and programmatic advertising solutions for digital signage and DOOH environments. The platform enables users to efficiently manage content across various screens, optimize audience engagement through AI-driven recommendations, and monetize advertising space programmatically. By offering a unified solution for content management, audience measurement, and advertising sales, Parsempo streamlines DOOH operations and enhances advertising ROI. The platform's patented technology delivers anonymous, real-time indoor/outdoor location and audience analytics while ensuring GDPR compliance.
Target Audience
The primary target audience includes digital signage network operators, DOOH advertising agencies, and businesses seeking to enhance audience engagement and monetize their digital displays.
Features
- Patented, plug-and-play audience analytics for real-time indoor/outdoor location measurement (GDPR compliant)
- AI-powered recommendations for content optimization based on audience behavior and marketing objectives
- Motion graphics wizard and rich template library for creating engaging content
- Automatic content optimization and rendering for various display sizes
- White-label DSP for programmatic selling of advertising space
- Flexible pricing models, including Per Play, CPM, and Per View
- Secure automated payments and billing system for monetization
- Role-based access control and permission management for scalable operations
- Hardware and OS agnostic, compatible with low-end Android streamers