Parrable provides a privacy-centric identification platform that operates without third-party cookies, browser fingerprinting, or user-provided data, ensuring secure and consent-based user identification across various browsers and apps. This technology enables brands and publishers to effectively target and measure advertising while maintaining consumer privacy and control over data sharing.
Funding
$2.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
JDFounders
Product
Problem
The advertising industry faces increasing challenges in identifying and targeting users due to the decline of third-party cookies and growing privacy concerns. Traditional methods like browser fingerprinting and reliance on user-provided data raise ethical issues and limit reach in privacy-focused environments. This makes it difficult for brands and publishers to deliver relevant advertising and accurately measure campaign performance.
Solution
Parrable offers a privacy-centric identification platform that enables secure and consent-based user identification without relying on third-party cookies, browser fingerprinting, or user-provided data. The platform allows publishers to control with whom Parrable's ID is shared and what information is included, ensuring data leakage is prevented. By encrypting every ID, Parrable prevents unauthorized access and remembers each consumer's consent preferences across browsers and apps. This approach allows brands and publishers to effectively target and measure advertising while respecting consumer privacy and maintaining control over data sharing.
Target Audience
Parrable's primary customers include brands, demand-side platforms (DSPs), publishers, supply-side platforms (SSPs), data management platforms (DMPs), and customer data platforms (CDPs) seeking privacy-centric identification solutions.
Features
- Patented identification solution that operates independently of third-party cookies.
- Does not employ browser fingerprinting or probabilistic methods.
- Does not use authentication or other user-provided data (e.g., hashed email addresses, logins).
- Publishers retain control over data sharing, deciding with whom Parrable’s ID will be shared.
- Encrypts every ID to prevent unauthorized access and ensure data security.
- Remembers each consumer’s consent preferences for each publisher, across all device browsers and apps.
- Enables creation of new profiles on browsers that do not accept third-party cookies.
- Facilitates merging profiles into rich, active profiles across cookies and app IDs.