Paronym offers Tig, an interactive video platform that turns live streams, long‑form videos, and vertical short clips into actionable shopping experiences. By embedding touchpoints such as product tags, barcode scanning, picture‑in‑picture overlays, and real‑time polls, viewers can access product details and complete purchases without leaving the video, while brands receive heatmap analytics and integration with e‑commerce tools to optimize engagement and conversion.
Funding
$3.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional video marketing often leaves viewers passive, requiring them to navigate away from the content to obtain product details or make a purchase, which reduces engagement and conversion rates. Brands also lack real-time analytics on how viewers interact with video elements, making it difficult to optimize content for sales.
Solution
Tig is an interactive video platform that transforms live streams, long-form videos, and short vertical clips into actionable experiences. By embedding touchpoints such as product tags, barcode scanning, picture‑in‑picture overlays, and real‑time polls directly into the video, viewers can instantly access information and complete actions like adding items to a cart without leaving the playback. The system captures interaction data, including heatmaps of tap locations, enabling brands to analyze engagement and refine content. Integration with advertising, e‑commerce sites, and simultaneous streaming expands reach, while features like comment and stock functions foster active participation. The platform supports both live commerce and on‑demand short videos, allowing businesses of any size to deliver a seamless, conversion‑focused video experience.
Target Audience
Primary customers are brands, retailers, and marketers seeking to boost e‑commerce sales and audience engagement through live commerce and interactive short‑form video content.
Features
- Interactive touchpoints (product tags, barcode reader, PIP) that let viewers obtain details and purchase directly from the video
- Real‑time heatmap analytics showing where viewers tap, enabling data‑driven content optimization
- Live commerce tools including comment streams, stock functions, and simultaneous broadcast integration for broader reach
- Easy creation of vertical short videos on a single smartphone, with built‑in conversion tracking and A/B testing capabilities
- PDF and catalog enrichment by adding tappable video overlays and pop‑ups for interactive print media
- Seamless integration with e‑commerce platforms (e.g., Shopify) for automatic cart synchronization during playback