Parla Retail provides a live commerce platform that connects online shoppers with in-store sales staff via 1-to-1 video calls. The platform integrates product catalogs and checkout to enable staff to provide personalized assistance, product demonstrations, and recommendations, replicating the in-store experience online.
Funding
Funding not disclosed
Founders
Product
Problem
Online shoppers often miss the personalized assistance and product expertise available in physical stores, leading to lower conversion rates and a less engaging customer experience. Replicating the benefits of in-store interaction online can be challenging for retailers.
Solution
Parla Retail offers a live commerce platform that enables online retailers to connect customers with in-store sales personnel through 1-to-1 video calls. By integrating directly into a retailer's website, Parla allows sales teams to provide personalized product demonstrations, answer questions, and offer tailored recommendations, effectively bringing the in-store experience to the digital realm. The platform supports appointment scheduling, integration with existing retail systems (CRM, inventory, e-commerce), and secure payment processing, creating a seamless and interactive shopping journey. Parla aims to increase sales conversion rates and average order values by facilitating real-time, personalized customer interactions.
Target Audience
Parla Retail targets retailers across various sectors, including home furnishings, fashion, and accessories, seeking to enhance their online customer experience and increase sales conversion through personalized, real-time interactions.
Features
- 1-to-1 live video calls between online shoppers and in-store sales staff
- Integration with existing e-commerce platforms, CRM, and inventory management systems via APIs
- Appointment scheduling for virtual or in-store consultations
- Support for multiple communication channels, including video, voice, SMS, WhatsApp, and email
- Built-in payment processing for frictionless checkout during live video sessions
- Real-time analytics and insights into customer behavior, purchase intent, and sales team performance
- Customizable pre-meeting questionnaires to personalize the customer experience
- Automated employee rostering, appointment assignment, and rescheduling