PARAT provides customer infrastructure for physical retail, enabling brick-and-mortar businesses to identify and track individual shoppers through a digital card in Apple or Google Wallet—no app required. The platform connects to existing till systems or lets customers photograph third-party receipts, unifying purchase history across channels into a single customer profile.
Funding
Funding not disclosed
Founders
Product
Problem
Physical retail businesses know what was sold, when, and at what price, but they do not know who bought it, whether the same person returns, or what else they purchase. Unlike e-commerce, which solved this with cookies and behavioral data, brick-and-mortar stores—including those selling through third-party channels—still operate on guesswork, unable to recognize or reach their actual customers.
Solution
PARAT closes this gap by creating a customer card that lives directly in Apple or Google Wallet, requiring no app download. The platform connects to a store's existing till system to match every purchase to the consenting individual, or alternatively lets customers photograph their receipts from any retailer, enabling brands selling through third parties to finally see their end customers. All touchpoints—whether at the store's own till or on third-party receipts—merge into one unified customer profile with a single purchase history, giving physical retailers the same customer intelligence that e-commerce has long enjoyed.
Target Audience
Primary customers are brick-and-mortar retailers, specialist trade businesses, and brands that sell through third-party channels or platforms and currently lack visibility into who their end customers are.
Features
- Wallet-based customer card in Apple and Google Wallet with no app installation required
- Till system integration that automatically associates each purchase with the consenting customer
- Receipt-photography capture for purchases made through third-party retailers or platforms
- Cross-channel identity resolution that merges multiple touchpoints into one customer profile with unified history
- Privacy-compliant consent mechanism ensuring purchases are only matched to customers who explicitly agree