PARAT
PARAT provides a customer infrastructure platform for physical retail that turns transactions into identifiable, consenting customers via Apple and Google Wallet cards, eliminating the need for a dedicated app. The platform integrates with existing till systems and receipt data to unify purchase history across channels, enabling retailers to recognize, reward, and re-contact their actual buyers. It offers statistically robust answers to questions about who buys, what else is in the basket, and how the same customers react to price changes.
- Retail Technology
- Marketing Technology
- Data & Analytics
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Physical retail businesses know what was sold, when, and at what price, but they do not know who bought it, whether the same person returns, or what else they purchase. Unlike e-commerce, which solved this with cookies and behavioral data, brick-and-mortar stores—including those selling through third-party channels—still operate on guesswork, unable to recognize or reach their actual customers. The usual answer, a mobile app, takes up space, gets deleted, and only reaches whoever still has one installed.
Solution
PARAT closes this gap by creating a customer card that lives directly in Apple or Google Wallet, requiring no app download. The platform connects to a store's existing till system to match every purchase to the consenting individual, or alternatively lets customers photograph their receipts from any retailer, enabling brands selling through third parties to finally see their end customers. All touchpoints—whether at the store's own till or on third-party receipts—merge into one unified customer profile with a single purchase history, giving physical retailers the same customer intelligence that e-commerce has long enjoyed. PARAT rewards buyers through points, merch, experiences, or cashback, with a reward outside the category keeping the sample honest. Within weeks, retailers receive statistically robust answers to questions about who buys, what else is in the basket, and how the same buyers react to price changes.
Target Audience
Primary customers are brick-and-mortar retailers, specialist trade businesses, and brands that sell through third-party channels or platforms and currently lack visibility into who their end customers are.
Features
- Wallet-based customer card in Apple and Google Wallet with no app installation required
- Till system integration that automatically associates each purchase with the consenting customer
- Receipt-photography capture for purchases made through third-party retailers or platforms
- Cross-channel identity resolution that merges multiple touchpoints into one customer profile with unified history
- Privacy-compliant consent mechanism ensuring purchases are only matched to customers who explicitly agree
- Open API documentation covering till, receipt data, CRM, and webshop connections for flexible integration
- Cohort retention capabilities allowing the same buyers to be re-contacted quarterly with tests, interviews, surveys, or before-and-after comparisons
- Optional NFC-based enrollment at the counter and on the go, plus QR codes on product packaging