Paradine & Jane provides a proximity‑based advertising platform that serves location‑targeted mobile ads when users enter a defined radius around a store or event, using GPS and Bluetooth beacons. The web dashboard lets brands create, schedule, and monitor campaigns with real‑time analytics on impressions, dwell time, and conversions, helping drive foot traffic and on‑site sales.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers struggle to engage consumers who are physically near their stores or events, as traditional digital ads lack real-time location context, leading to missed opportunities for timely, relevant messaging.
Solution
Paradine & Jane offers a proximity-based advertising platform that delivers location-targeted ads to mobile devices using GPS and Bluetooth beacon signals. The system detects when a consumer is within a predefined radius of a venue and instantly serves a relevant ad or promotion. Campaign managers can create, schedule, and adjust ads through a web interface, while built-in analytics provide real-time performance metrics such as impressions, dwell time, and conversion rates. By tying ad delivery to physical proximity, the platform helps brands increase foot traffic, boost on-site sales, and improve overall campaign ROI.
Target Audience
Primary customers are retail chains, hospitality venues, event organizers, and local businesses seeking to drive in‑store traffic and engage nearby consumers through mobile advertising.
Features
- Real-time geofencing using GPS and Bluetooth beacons for precise audience targeting
- Mobile SDK and beacon integration that supports iOS and Android devices
- Campaign dashboard with drag‑and‑drop ad creation, scheduling, and budget controls
- Live analytics reporting on impressions, click‑throughs, dwell time, and conversion attribution
- API access for third‑party data integration and custom workflow automation