Parabolic Auto automates the sale of vehicle service contracts (VSCs) post-sale by integrating directly with dealership DMS systems. The platform manages all quote creation, marketing, and sales processes, enabling customers to purchase contracts with flexible monthly payment options. This service increases VSC penetration for dealerships with zero operational changes required from their existing teams.
Funding
Funding not disclosed
Founders
Product
Problem
Car dealerships often miss opportunities to sell Vehicle Service Contracts (VSCs) after the initial point of sale, leaving potential revenue untapped. Customers may also prefer the flexibility of monthly payments and an online purchasing experience, which traditional sales methods don't always accommodate. This results in lower VSC penetration rates and reduced customer lifetime value for dealerships.
Solution
Parabolic Auto provides a platform that automates the sale of VSCs after the initial car purchase, enabling dealerships to capture missed revenue opportunities. The platform integrates with existing Dealer Management Systems (DMS) to identify customers who are likely to purchase a VSC and offers them a fully online sales experience with customizable terms and monthly payment options. By managing the entire process, from data enrichment and marketing to financing and customer support, Parabolic Auto allows dealerships to increase VSC penetration without requiring additional effort from their sales team. The platform is branded to match the dealership's identity, providing a seamless customer experience.
Target Audience
The primary target audience is car dealerships looking to increase their VSC penetration rates, generate additional revenue from their existing customer base, and improve customer lifetime value.
Features
- Integration with existing DMS systems for real-time data synchronization and customer targeting
- Automated, personalized marketing campaigns to engage customers post-sale
- Online VSC purchase experience with customizable terms, deductibles, and monthly payment options
- Fully managed financing and customer support for VSC contracts
- Custom branding to match the dealership's logo, colors, and local area codes
- Data-driven insights to optimize marketing efforts and identify high-potential customers
- Commission-based revenue model, ensuring dealerships only pay when they generate sales