About Paper Run

Paper Run automates direct mail campaigns for direct-to-consumer brands, utilizing AI to identify and engage customers who do not open emails or interact with digital marketing. This solution addresses the challenge of reaching over 70% of customers, achieving open rates exceeding 90% and conversion rates between 2-10%.

```xml <problem> Direct-to-consumer (DTC) brands struggle to engage a significant portion of their customer base who do not actively open marketing emails, leading to lost revenue opportunities. Traditional digital marketing methods often fail to reach this unresponsive segment, leaving a substantial portion of potential customers unaddressed. </problem> <solution> Paper Run automates direct mail campaigns for DTC brands, enabling them to reach and engage customers who are unresponsive to email marketing. By integrating with existing e-commerce systems, Paper Run identifies customers who are not opening emails and automatically triggers personalized direct mail pieces. This approach allows brands to cut through digital noise and deliver tangible, personalized communications, resulting in improved open and conversion rates. The platform provides a measurable and testable channel, allowing brands to track performance and incrementality through a live reporting dashboard and A/B testing tools. </solution> <features> - Integration with e-commerce platforms (e.g. Klaviyo, Skio, Rivo) to automate direct mail flows based on customer behavior. - AI-driven identification of customers who are not engaging with email marketing. - Personalized direct mail creation with hand-personalized mailers. - Live reporting dashboard to track campaign performance and incrementality. - A/B testing capabilities to optimize direct mail strategies. - Fully managed service including initial setup and ongoing support. - Refundable trial period to ensure customer satisfaction. </features> <target_audience> The primary target audience is direct-to-consumer brands across various sectors (e.g., subscriptions, beauty, apparel, food & beverage, home goods) seeking to improve customer engagement and drive revenue growth by reaching customers unresponsive to email marketing. </target_audience> <revenue_model> Paper Run offers a 60-day risk-free trial, with fees being fully refundable during this period. </revenue_model> ```

What does Paper Run do?

Where is Paper Run located?

Paper Run is based in United States.

When was Paper Run founded?

Paper Run was founded in 2023.

Location

United States

Founded

2023

Employees

5 employees

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Paper Run

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Executive Summary

paperrun.com 700+

Founded 2023 – United States

Funding

No funding information available.

Team (5+)

No team information available.

Company Description

Problem

Direct-to-consumer (DTC) brands struggle to engage a significant portion of their customer base who do not actively open marketing emails, leading to lost revenue opportunities. Traditional digital marketing methods often fail to reach this unresponsive segment, leaving a substantial portion of potential customers unaddressed.

Solution

Paper Run automates direct mail campaigns for DTC brands, enabling them to reach and engage customers who are unresponsive to email marketing. By integrating with existing e-commerce systems, Paper Run identifies customers who are not opening emails and automatically triggers personalized direct mail pieces. This approach allows brands to cut through digital noise and deliver tangible, personalized communications, resulting in improved open and conversion rates. The platform provides a measurable and testable channel, allowing brands to track performance and incrementality through a live reporting dashboard and A/B testing tools.

Features

Integration with e-commerce platforms (e.g. Klaviyo, Skio, Rivo) to automate direct mail flows based on customer behavior.

AI-driven identification of customers who are not engaging with email marketing.

Personalized direct mail creation with hand-personalized mailers.

Live reporting dashboard to track campaign performance and incrementality.

A/B testing capabilities to optimize direct mail strategies.

Fully managed service including initial setup and ongoing support.

Refundable trial period to ensure customer satisfaction.

Target Audience

The primary target audience is direct-to-consumer brands across various sectors (e.g., subscriptions, beauty, apparel, food & beverage, home goods) seeking to improve customer engagement and drive revenue growth by reaching customers unresponsive to email marketing.

Revenue Model

Paper Run offers a 60-day risk-free trial, with fees being fully refundable during this period.