Paper Run automates personalized Direct Mail flows integrated with existing e-commerce tools to reach customers unresponsive to email. This service provides DTC brands with a physical channel to drive customer engagement and incremental revenue. The platform includes setup support, A/B testing, and live reporting dashboards for performance measurement.
Funding
Funding not disclosed
Founders
Product
Problem
Direct-to-consumer (DTC) brands struggle to engage a significant portion of their customer base who do not actively open marketing emails, leading to lost revenue opportunities. Traditional digital marketing methods often fail to reach this unresponsive segment, leaving a substantial portion of potential customers unaddressed.
Solution
Paper Run automates direct mail campaigns for DTC brands, enabling them to reach and engage customers who are unresponsive to email marketing. By integrating with existing e-commerce systems, Paper Run identifies customers who are not opening emails and automatically triggers personalized direct mail pieces. This approach allows brands to cut through digital noise and deliver tangible, personalized communications, resulting in improved open and conversion rates. The platform provides a measurable and testable channel, allowing brands to track performance and incrementality through a live reporting dashboard and A/B testing tools.
Target Audience
The primary target audience is direct-to-consumer brands across various sectors (e.g., subscriptions, beauty, apparel, food & beverage, home goods) seeking to improve customer engagement and drive revenue growth by reaching customers unresponsive to email marketing.
Features
- Integration with e-commerce platforms (e.g. Klaviyo, Skio, Rivo) to automate direct mail flows based on customer behavior.
- AI-driven identification of customers who are not engaging with email marketing.
- Personalized direct mail creation with hand-personalized mailers.
- Live reporting dashboard to track campaign performance and incrementality.
- A/B testing capabilities to optimize direct mail strategies.
- Fully managed service including initial setup and ongoing support.
- Refundable trial period to ensure customer satisfaction.