Paperade offers a cloud‑based digital loyalty platform that replaces paper punch cards with mobile‑first punch‑card experiences accessed via QR codes or in‑app links. The system logs transactions in real time, provides analytics dashboards, and integrates with major POS and e‑commerce APIs to synchronize sales and loyalty balances. Automated push notifications and configurable reward rules help retailers drive repeat visits and measure campaign ROI.
Funding
Funding not disclosed
Founders
Product
Problem
Brick‑and‑mortar retailers often rely on paper punch cards or ad‑hoc loyalty schemes that require manual issuance, tracking, and redemption. This manual process is error‑prone, offers limited visibility into customer behavior, and fails to incentivize repeat visits effectively. As a result, many businesses miss opportunities to increase foot traffic and improve retention.
Solution
Paperade delivers a cloud‑based digital loyalty platform that replaces physical punch cards with mobile‑first punch‑card experiences. Merchants generate customizable digital cards that customers access via a smartphone app or QR code, enabling instant punch registration without paper handling. The system records each interaction in real time, aggregates redemption data, and provides analytics dashboards that reveal repeat‑visit patterns and campaign performance. Automated push notifications and reward triggers keep customers engaged and encourage timely returns. The platform integrates with point‑of‑sale (POS) and e‑commerce APIs, allowing seamless synchronization of sales data and loyalty balances across channels.
Target Audience
The primary customers are independent and chain retailers with physical locations—such as cafés, boutique stores, gyms, and salons—that seek a scalable, digital alternative to paper loyalty cards.
Features
- Mobile‑optimized digital punch‑card UI accessible through QR code scanning or in‑app links
- Real‑time transaction logging and redemption tracking stored in a secure, GDPR‑compliant cloud database
- Configurable reward rules (e.g., “X punches = discount”, tiered incentives, time‑based offers) with no‑code rule engine
- Analytics dashboard offering cohort analysis, visit frequency, and ROI metrics for loyalty campaigns
- API connectors for major POS systems (Square, Lightspeed, Toast) and e‑commerce platforms (Shopify, WooCommerce)
- Automated push notifications and SMS reminders to prompt customers to complete their next punch
- Role‑based access control and audit logs for merchant staff management
- White‑label branding options to match the retailer’s visual identity