Panoramata is a competitive intelligence platform that automatically tracks and analyzes digital marketing strategies, including emails, ads, and landing pages, for over 18,000 brands. By consolidating this data in one dashboard, it saves marketers significant time—up to 20 hours per month—while providing actionable insights to enhance their own marketing campaigns.
Funding
$170K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Marketers spend significant time manually tracking competitors' digital marketing efforts across various channels. This process is time-consuming, inefficient, and makes it difficult to identify key trends and insights in a timely manner.
Solution
Panoramata is a competitive intelligence platform that automates the tracking and analysis of competitors' digital marketing strategies. The platform aggregates data from various sources, including emails, ads, landing pages, and SMS campaigns, into a single dashboard. By providing a consolidated view of competitor activities, Panoramata enables marketers to quickly identify successful strategies, benchmark performance, and gain inspiration for their own campaigns. The platform helps users save time, improve decision-making, and ultimately enhance their marketing performance.
Target Audience
Panoramata is designed for marketing teams, agencies, and consultants who need to monitor competitors, benchmark performance, and gain insights to improve their digital marketing strategies.
Features
- Automated tracking of competitor emails, SMS, ads, and landing page changes
- Monitoring of ads across multiple networks (Meta, TikTok, Display, Pinterest, YouTube, LinkedIn)
- Breakdown of competitor email flows and marketing automation strategies
- Brand profiles with calendar views to identify activity patterns
- Industry-specific benchmarks for performance comparison
- Searchable database of email, SMS, ad, and landing page examples
- Collaboration tools for saving and sharing marketing best practices