Panelista is a digital platform that enables businesses to gather high-quality customer feedback through video questions, facilitating real-time insights and follow-up inquiries. This service helps companies understand customer needs more effectively, enhancing product development and customer engagement.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses struggle to efficiently gather in-depth customer feedback, often relying on impersonal surveys or time-consuming interviews. Traditional methods lack the personal touch needed to uncover nuanced insights and can be slow to yield actionable results. This makes it difficult for companies to stay agile and responsive to evolving customer needs.
Solution
Panelista offers a digital platform that enables businesses to collect high-quality customer feedback through video-based questions, fostering real-time dialogue and deeper understanding. By using video, companies can create a more personal and engaging experience for customers, leading to richer, more authentic responses. The platform leverages AI-powered analysis to quickly synthesize feedback, identify key themes, and generate actionable insights. Panelista provides tools to create customer panels for ongoing feedback, as well as touchpoints to gather feedback at specific moments in the customer journey. A dedicated coach assists with setup, question design, and analysis, ensuring businesses can effectively integrate customer insights into their decision-making processes.
Target Audience
Panelista targets businesses across various industries, including e-commerce, retail, public sector, and energy, that seek to improve customer experience, product development, and overall customer loyalty through continuous customer dialogue.
Features
- Video-based questions to engage customers and gather nuanced feedback
- Customer panels for continuous dialogue and ongoing insights
- Touchpoints to collect feedback at specific moments in the customer journey (e.g., in-app, post-purchase)
- AI-powered analysis to quickly synthesize feedback and identify key themes
- Automated reports and dashboards for easy sharing of insights
- Tools for follow-up questions and deeper exploration of customer responses
- Dedicated coach to assist with setup, question design, and analysis
- GDPR compliance to ensure data privacy and security