Panel operates a performance‑first marketplace that links brands with creators who have pre‑opted into cost‑per‑action (CPA) ad placements. Brands can launch campaigns without flat‑fee exposure, negotiation cycles, or onboarding friction, and only pay when a conversion occurs. The platform’s streamlined workflow reduces time‑to‑first‑conversion, enabling creators to publish high‑converting ads quickly and track results in real time.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often face high upfront costs, lengthy negotiation cycles, and onboarding friction when partnering with creators for advertising campaigns, leading to delayed conversions and inefficient spend.
Solution
Panel provides a performance‑first marketplace that connects brands with creators who have pre‑opted into cost‑per‑action (CPA) ad placements. Brands launch campaigns, align on messaging upfront, and only pay when a conversion occurs, removing flat‑fee exposure. The platform’s end‑to‑end ad‑ops layer eliminates negotiation delays and onboarding resistance, enabling the fastest possible time to first conversion. Creators receive briefed, high‑converting ad assignments that match their audience, while brands gain real‑time tracking and transparent performance metrics.
Target Audience
Primary customers are performance‑driven brands and marketers seeking scalable influencer campaigns, as well as creator teams looking to monetize through performance‑based placements.
Features
- Large network of creators who have already opted into CPA deals, ensuring readiness to publish performance ads
- Full ownership of the ad operations layer, providing seamless campaign execution without third‑party handoffs
- Upfront messaging alignment tools that streamline brief approval and reduce negotiation time
- Real‑time conversion tracking and reporting, so brands only incur costs on actual performance
- Fastest Time to First Conversion (TTFC) workflow, typically delivering first conversions within 8 days
- Self‑serve interface allowing brands to launch, monitor, and manage campaigns without agency intermediaries