Paneau provides a platform that enables businesses to launch targeted advertisements inside rideshare vehicles, reaching commuters during their travel. This service addresses the challenge of local businesses struggling to attract customers by offering real-time analytics and location-based ad placements to maximize visibility and engagement.
Funding
$150K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Local businesses often struggle to effectively reach potential customers during their daily commutes. Traditional advertising methods lack the precision to target specific locations and times, resulting in wasted ad spend and limited engagement. Measuring the impact of ad campaigns on driving foot traffic to physical stores remains a significant challenge.
Solution
Paneau provides a platform for businesses to launch targeted advertisements inside rideshare vehicles, connecting with a captive audience during their travel time. The platform enables precise location and time-based ad placements, allowing businesses to target commuters during specific hours, weekends, or special events. Real-time analytics provide insights into ad performance, including impressions and passenger interactions. Paneau also offers marketing tools such as a mass texting tool and a basic webpage builder to further drive customer engagement and track campaign effectiveness.
Target Audience
Paneau primarily targets local businesses seeking to increase brand visibility and drive foot traffic to their physical stores by advertising to commuters in rideshare vehicles.
Features
- Location-based ad targeting to reach customers in specific geographic areas
- Time-based ad scheduling to target commuters during peak hours and special events
- Real-time analytics dashboard to track ad impressions, interactions, and reroutes
- Mass texting tool for sending promotional SMS messages to customers
- Basic webpage builder for creating landing pages for deals and promotions
- Integration with rideshare vehicles to display ads to a captive audience