Palette is an AI-powered creative studio that transforms a single source—such as a prompt, image, or document—into audience-ready video, visuals, and structured content across multiple formats. The platform enables creators to edit outputs with plain language and maintain consistent character identities and brand kits across all iterations. It also offers an API for developers to integrate Palette's generation capabilities into their own applications.
Funding
Funding not disclosed
Founders
Product
Problem
Creators and businesses often need to repurpose the same core idea into multiple content formats, such as video, imagery, and structured documents. Doing this manually requires rebuilding the concept from scratch for each medium, which is time-consuming, inconsistent, and limits scalable content production.
Solution
Palette provides a unified creative canvas where users start with a single source—a prompt, image, document, or reference—and generate audience-ready video, visuals, and structured content without reworking the idea each time. The studio analyzes the source materials and the workflow behind each iteration, improving output quality with every pass. Users can edit projects using plain language, such as restyling a scene or replacing an object, while the platform preserves context across format changes. Storyboard controls allow setting audience, format, pacing, and visual intent so repeatable direction scales efficiently across outputs.
Target Audience
Primary users are content creators, marketing teams, and businesses that produce multi-format media and need scalable, consistent visual storytelling across video, imagery, and documentation.
Features
- Multi-format generation from a single source, covering video, images, and structured content
- Natural-language editing commands for restyling scenes, replacing objects, and reshaping outputs
- Storyboard controls for setting audience, format, pacing, and visual intent per project
- Character system that maintains consistent identity and visual language across shots and formats
- Brand kits that carry approved colors, logos, type, and product imagery into every output
- API access for developers to call Palette's generation capabilities from external apps or agents
- Explore and remix features for trending content, including AI shorts and community-created presets