Palace offers an all‑in‑one analytics suite that combines UTM building, URL shortening, and web‑traffic tracking, eliminating the need for marketers to juggle multiple disconnected tools. The platform provides immediate, privacy‑first insights with anonymous event collection and built‑in GDPR, CCPA, and PECR compliance, while also supporting deeper analysis through custom events and raw data for technical users. It streamlines the entire campaign loop from link creation to performance attribution.
Funding
Funding not disclosed
Founders
Product
Problem
Marketers often rely on multiple disconnected tools—UTM builders, URL shorteners, and separate analytics platforms—to run and measure campaigns, leading to fragmented data, complex setups, and compliance challenges.
Solution
Palace provides a unified analytics suite that combines UTM link creation, URL shortening, and web traffic analysis in a single, ready‑to‑use platform. The service tracks up to 100 k events for free and records only anonymous, cookieless data, ensuring GDPR, CCPA, and PECR compliance without requiring consent banners. Dashboards are designed for clarity, allowing non‑technical users to read key metrics such as traffic, top pages, referrals, locations, and devices, while engineers can access custom events, raw data, and full attribution. The built‑in UTM manager and conversion tracking eliminate the need for separate campaign reporting tools, and the lightweight 1.5 KB script captures all visitors, including those blocked by ad blockers or consent refusals.
Target Audience
Primary users are marketers, growth teams, and agencies that need a simple, privacy‑first solution for campaign tracking and web analytics, as well as product teams requiring deeper event data.
Features
- Integrated UTM builder, URL shortener, and analytics dashboard in one platform
- Cookieless, anonymous event collection that is GDPR, CCPA, and PECR compliant out of the box
- Free tier supporting up to 100 000 events per month with unlimited sites and team seats
- Clear, non‑technical dashboards plus access to custom events, raw data, and full attribution for engineers
- 1.5 KB tracking script that captures all visitors without consent banners, improving data completeness
- Built‑in conversion tracking and funnel analysis without requiring additional tag managers or third‑party tools