Paket provides a Subscription Orchestration Platform designed to manage complex entitlements and automate license provisioning for enterprises and service providers. The platform enables the creation of intelligent superbundles and dynamic pricing strategies to maximize customer lifetime value and recurring revenue. It delivers comprehensive revenue analytics, including churn prediction and customer segmentation, to optimize subscription performance across service portfolios.
Funding
Funding not disclosed
Founders
Product
Problem
Operators, OEMs, and brands face challenges in engaging viewers and effectively monetizing content in increasingly fragmented media landscapes. Traditional TV platforms often lack personalization and the ability to bundle content effectively, leading to viewer churn and underutilized advertising opportunities.
Solution
Paket offers a TV as a Service (TVaaS) platform that enables the creation of personalized linear and streaming TV micro-platforms. The platform provides tools for bundling channels and SVOD services, along with AI-powered analytics to optimize ad targeting and content recommendations. By offering personalized TV experiences and contextual recommendations, Paket aims to improve viewer engagement, mitigate churn, and maximize advertising fill rates and CPMs. The platform supports both free and paid programming models, allowing for flexible monetization strategies.
Target Audience
Paket's primary customers are operators, OEMs, and brands looking to launch and monetize curated linear and streaming TV micro-platforms.
Features
- Personalized TV experiences with contextual recommendations
- Bundling capabilities for linear channels and SVOD services
- AI-powered audience profiles for targeted ad delivery
- Comprehensive user analytics for insights into usage and sales data
- Support for free and paid programming models
- Publisher portal with promotional and analytics tools
- API for personalized TV experiences at scale