This startup provides a sustainable fishing solution that ensures a transparent supply chain for retailers, focusing on responsible practices that reduce bycatch and support threatened species. By partnering with leading NGOs and obtaining relevant certifications, the company offers consumers access to ethically sourced seafood while promoting ocean health.
Funding
$9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
The tuna fishing industry faces challenges related to illegal, unregulated, and underreported (IUU) fishing, bycatch of at-risk species, and inconsistent labor practices, making it difficult for retailers to ensure ethical and sustainable sourcing. Existing supply chains often lack transparency, hindering traceability and increasing the risk of unknowingly supporting unsustainable or unethical practices.
Solution
Pacific Island Tuna provides sustainably sourced tuna products to global retailers through a transparent and fully traceable supply chain. The company partners with fisheries that are either MSC certified or PNA MSC-certifiable, utilizing FAD-free fishing methods to minimize environmental impact. To ensure ethical labor practices, all fishers and supply chain partners adhere to a human rights code of conduct. Dockside offloading is monitored by company-contracted observers, and electronic monitoring systems are used on board to provide 24/7 oversight, mitigating IUU fishing and labor risks. All profits are reinvested in Pacific Island communities, supporting community improvement, marine conservation, and climate change resilience projects.
Target Audience
The primary customers are global retailers and food service providers seeking high-quality, ethically sourced tuna products with a transparent and sustainable supply chain.
Features
- Tuna sourced from MSC certified or PNA MSC-certifiable fisheries
- FAD-free fishing methods to reduce bycatch
- 24/7 on-board electronic monitoring to ensure compliance and traceability
- Dockside offloading monitored by company-contracted observers
- Digital traceability from ocean to shelf
- Human rights code of conduct for all fishers and supply chain partners
- Reinvestment of 100% of profits in Pacific Island communities