pace club operates boutique fitness clubs that combine open gym access with structured community classes, deliberately capping membership to keep every session focused and efficient. The company equips its locations with original HYROX race equipment, including official sled push and pull stations, so members can train with competition-standard weights. A companion app handles booking and spot reservations, while community events like half marathons and masterclasses extend the experience beyond the gym floor.
Funding
Funding not disclosed
Founders
Product
Problem
Ambitious hobbyist athletes often struggle to find training environments that balance serious, self-directed gym time with structured, community-driven coaching. Traditional gyms are overcrowded, lack specialized race equipment, and fail to foster the accountability and camaraderie that help recreational athletes progress toward competitive goals.
Solution
pace club provides boutique fitness clubs that combine open gym access with community-led classes, all under a deliberately limited membership model to keep sessions focused and uncrowded. Each location is equipped with original HYROX race equipment, including official sled push and pull stations, allowing members to practice with the exact competition weights used in races. The pace club app enables members to book spots and manage their training, while a calendar of community events—from half marathons to masterclasses—builds a connected athlete family across cities. The concept is expanding beyond its current two-city footprint, with more locations planned.
Target Audience
Primary customers are ambitious hobbyist athletes and fitness enthusiasts who want to train seriously for events like HYROX and marathons, while also seeking a supportive community and access to professional-grade equipment.
Features
- Limited membership spots per session to maintain a clean, focused training environment
- Open gym access for self-directed training alongside structured community classes
- Original HYROX equipment on-site, including official sled push (up to 150 kg for Pro Men) and sled pull (up to 100 kg for Pro Men) stations
- Mobile app for booking sessions and reserving spots
- Community events such as half marathons, NYC Marathon watch parties, HYROX Barcelona races, and masterclasses with athletes like Tim Wenisch
- Multi-city presence with plans for further expansion