Oyana links a creator’s YouTube channel to an analytics dashboard that visualizes retention, caption, and audience data with timestamped charts. The platform highlights exact drop‑off points and provides actionable edit recommendations—such as hook strength, pacing, and transition tweaks—organized by content sections, enabling creators to improve viewer retention directly within YouTube Studio.
Funding
Funding not disclosed
Founders
Product
Problem
YouTube creators receive only aggregate watch metrics, making it difficult to understand precisely why viewers drop off or which moments drive engagement. Without granular, actionable insights, creators cannot efficiently refine scripts, pacing, or transitions to improve retention.
Solution
Oyana connects to a creator’s YouTube channel via the YouTube API and transforms raw retention, caption, and audience data into timestamped, visual analytics. Interactive charts highlight exact drop‑off points and high‑performing segments, while the ScriptLab module offers concrete recommendations on hook strength, explanation clarity, and pacing. Insights are organized into categories such as introductions, transitions, and overall pacing, enabling creators to systematically edit videos and replicate successful patterns. The platform delivers these recommendations directly into YouTube Studio workflows, allowing creators and their teams to act quickly and monitor retention improvements over time.
Target Audience
Primary users are individual YouTube creators and content agencies that produce regular video series and need data‑driven guidance to boost viewer retention.
Features
- Automatic integration with the YouTube API for secure, password‑free access to video retention and caption data
- Interactive retention charts with clickable timestamps that pinpoint viewer drop‑off moments
- Timestamped, actionable recommendations that suggest specific edits (e.g., trim intro, rephrase hook, adjust transition timing)
- ScriptLab analysis that evaluates hook effectiveness, explanation clarity, and pacing, providing concrete re‑wording and reordering suggestions
- Categorized insight panels that group recommendations by content elements such as introductions, transitions, and overall flow
- Exportable action items that can be applied directly within YouTube Studio or external editing tools