OwO offers a subscription-based water purification service utilizing IoT-enabled reverse osmosis and alkaline ionization technology to deliver mineral-rich, TDS-balanced water directly to consumers. This model addresses the lack of access to safe drinking water by providing affordable, maintenance-free solutions with free relocation and replacement every five years.
Funding
$3.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers lack access to consistently safe and healthy drinking water due to aging infrastructure, inconsistent municipal water treatment, and the high cost and environmental impact of bottled water. Existing point-of-use filtration systems often require significant upfront investment, ongoing maintenance, and may not adequately address concerns about mineral content and pH balance.
Solution
OwO provides a subscription-based water purification service that delivers mineral-rich, TDS-balanced alkaline water directly to consumers. The service utilizes IoT-enabled reverse osmosis (RO) and alkaline ionization technology to ensure consistent water quality. By offering a subscription model, OwO eliminates the high upfront costs and maintenance burdens associated with traditional water purification systems. The company also provides free relocation and replacement of the purification unit every five years, ensuring long-term access to safe and healthy drinking water.
Target Audience
The primary target audience includes health-conscious consumers and families seeking a convenient, affordable, and reliable source of safe and healthy drinking water.
Features
- IoT-enabled RO purification units that monitor water quality and consumption in real-time
- Alkaline ionization technology to produce mineral-rich water with a balanced pH
- Remote monitoring of TDS levels, water consumption, and system performance via a mobile app
- Free installation, lifetime maintenance, and filter replacements included in the subscription
- Free relocation and unit replacement every five years
- Multiple purification stages to remove contaminants and improve taste
- Subscription plans starting from ₹499 per month