Own Up is a technology platform that enables users to compare mortgage rates from multiple lenders through a personalized profile and soft credit check, ensuring they receive competitive offers. The service provides expert guidance from dedicated Home Advisors, helping borrowers navigate the complexities of home financing without any cost to them.
Funding
$49.7M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
BFLFounders
Product
Problem
The mortgage process is complex, often requiring borrowers to navigate numerous lenders and loan products without clear guidance. Comparing rates and understanding the nuances of different mortgage options can be overwhelming, leading to suboptimal choices.
Solution
Own Up is a technology platform designed to streamline the mortgage shopping experience by providing users with a marketplace of lenders and personalized recommendations. By creating a profile and undergoing a soft credit check, borrowers can access tailored insights and compare rates from multiple lenders. Dedicated Home Advisors offer expert guidance throughout the process, assisting borrowers in understanding their options and making informed decisions. The platform's tooling enables users to compare rates within and outside of Own Up's lender network, ensuring they secure a competitive deal.
Target Audience
Own Up primarily serves homebuyers and those seeking to refinance their mortgages, including first-time buyers, individuals purchasing second homes, and investors acquiring properties.
Features
- Personalized profile creation to unlock tailored mortgage insights and recommendations.
- Marketplace of multiple lenders, enabling comparison of mortgage rates and loan products.
- Soft credit check functionality that does not impact credit scores.
- Dedicated Home Advisors providing expert guidance and support throughout the mortgage process.
- Rate comparison tooling allowing users to evaluate offers within and outside the Own Up network.
- Anonymously shops rates to match user scenarios with no obligation to finance.