OwnLocal
AdForge is a print-to-digital advertising conversion platform that automatically transforms static print ads into interactive, mobile-responsive digital campaigns. The platform adds SEO-optimized copy, maps, directions, and social sharing while providing comprehensive analytics, and is trusted by over 4,000 publishers worldwide since 2010.
- Advertising Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Local newspapers and publishers understand print advertising and know their customers and markets, but converting that expertise to digital has always been a struggle. Publishers face difficulty offering digital options that their advertisers demand without requiring significant design resources or new selling strategies.
Solution
AdForge automatically transforms print ads into interactive, mobile-responsive digital campaigns that work across web, mobile, and tablets. The platform converts static print ads into clickable, shareable digital assets with built-in maps, directions, and social media integration, while automatically indexing ad copy for search engine optimization. Publishers can offer every print advertiser a digital version of their ad instantly and professionally, without requiring their sales team to learn new selling strategies or needing design resources. The platform includes comprehensive analytics to measure campaign performance and print-friendly options that bridge the print-digital gap for offline redemption.
Target Audience
Primary customers are local newspapers, media publishing groups, and publishers who need to offer digital advertising solutions to their existing print advertisers and drive new revenue streams.
Features
- Automated conversion of print ads into responsive, interactive digital ads that work on every device without manual redesign
- SEO optimization that automatically indexes every word of ad copy to boost search engine discoverability
- Interactive content elements including maps, directions, social media integration, and clickable elements that drive action
- Comprehensive analytics dashboard tracking views, clicks, and campaign actions for data-driven optimization
- Print-friendly options allowing consumers to print ads and coupons for real-world redemption
- White-label solutions enabling publishers to offer AdForge as part of their own product suite