Jason Mejeur
CEO / Co-Founder
C
Coya
Coya integrates behavioral science with wearable biometric data to create sustainable, life-changing habits for individuals and organizations. The platform combines data from devices like WHOOP and Oura with mobile app insights and expert coaching to improve sleep, recovery, and stress management. This holistic approach helps high performers optimize cognitive function and physical performance through individualized, science-based daily routines.
Updated 5 months ago
Funding
Funding rounds are not available yet.
Founders
Product
Problem
High performers and athletes often struggle to translate raw biometric data from wearables into actionable, sustainable habits that improve sleep, stress management, and overall well-being. This gap hinders their ability to consistently optimize performance and achieve long-term health goals.
Solution
Coya provides a comprehensive platform that integrates wearable biometric data with behavioral science principles and personalized coaching to foster sustainable habit formation. The system leverages data from leading wearables such as WHOOP, Oura, and Garmin to deliver tailored insights and recommendations via a mobile application. Certified coaches then provide one-on-one support, guiding users through data interpretation and the implementation of science-backed daily routines. This holistic approach aims to enhance sleep quality, increase stress resilience, improve recovery, and ultimately boost overall performance and longevity.
Target Audience
The primary target audience includes athletes, high-performing professionals, companies seeking employee wellness programs, fitness clubs, athletic teams, and first responders.
Features
- Integration with leading wearables (WHOOP, Oura, Garmin) for biometric data collection.
- Mobile application that processes raw biometric data to generate actionable insights and habit recommendations.
- One-on-one coaching sessions with certified specialists for data interpretation and personalized guidance.
- Focus on the "8 Controllables" framework: Nutrition, Exercise, Hydration, Sleep, Self-Care, Immune Function, Environment, and Mindset.
- Content library featuring science-based videos on sleep, hydration, environment, and self-care.
- Case studies and testimonials demonstrating improvements in sleep, stress capacity, and energy levels.
- Tailored habit-building strategies based on individual biology, interests, and lifestyle.