Ownify uses blockchain technology to create digital identities for products, providing supply chain transparency and combating counterfeiting. Their platform aims to establish a secure and transparent system for verifying product authenticity throughout its lifecycle. This allows businesses and consumers to track products and ensure provenance.
Funding
Funding not disclosed
Founders
Product
Problem
Many businesses struggle to comply with complex international regulations regarding product labeling and traceability, leading to potential fines, security risks, and a lack of transparency for consumers. Counterfeit products also pose a significant threat, eroding brand trust and impacting revenue.
Solution
Ownify provides a QR code-based platform that enables businesses to create smart digital labels for their products, ensuring compliance, enhancing traceability, and providing anti-counterfeit protection. The platform allows businesses to meet global and regional regulations by delivering essential product information through dynamic QR codes. It also facilitates advanced traceability by tracking a product’s entire lifecycle from origin to destination, and uses blockchain technology to create digital passports, storing tamper-proof product histories for increased transparency and consumer trust.
Target Audience
Ownify targets businesses of all sizes and industries that need to comply with international regulations, enhance product traceability, and protect against counterfeiting.
Features
- Dynamic QR codes for smart digital labels that comply with global regulations
- Advanced traceability features to track products from origin to destination
- Anti-counterfeit protection using cutting-edge verification technology
- Blockchain-enabled digital product passports for tamper-proof product histories
- Automatic content translation into 24 languages
- Customizable content and design to fit brand requirements
- Dynamic content modification without reprinting QR codes
- Performance dashboard for detailed insights
- Bulk e-label generation using Excel or CSV uploads