Ownest provides a blockchain-based supply chain traceability platform that tracks responsibility for goods using NFT trackers rather than simple geolocation. The solution gives logistics networks real-time visibility into who is accountable for products at each stage, enabling optimized operations and reduced carbon footprint. The platform serves industries including retail, e-commerce, logistics, luxury goods, and circular economy initiatives, with applications such as digital waybills and pallet tracking.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional supply chain tracking focuses on geolocation and provides limited transparency regarding who is responsible for goods at each stage of the journey. This lack of accountability leads to inconsistent delivery routes, empty transport runs, overloaded warehouses, breakage, losses, and damage, while making it difficult to optimize operations or reduce CO2 emissions.
Solution
Ownest uses blockchain technology to transfer responsibility for each asset in the form of NFT trackers, creating a verifiable chain of accountability across any logistics network. The platform enables real-time visualization of product journeys and collection of certified field data, allowing supply chains to be managed based on actual operating conditions rather than theoretical models. By facilitating consensus among operators with potentially opposing interests, Ownest rebuilds trust between supply chain actors and supports continuous improvement. Clients use the certified, real-time data to analyze, correct, and refine their logistics networks, reducing their environmental impact while improving performance.
Target Audience
Ownest serves logistics and supply chain operators, including retailers, e-commerce companies, manufacturers, and logistics providers seeking greater traceability and accountability, as well as luxury brands, circular economy businesses, and Web 3 enterprises needing product authentication and lifecycle management.
Features
- NFT-based responsibility trackers that record the chain of custody for each asset
- Public blockchain infrastructure ensuring speed, impartiality, and maximum security
- Real-time data collection and compilation from the field for enhanced operational transparency
- Digital waybill (e-CMR) application for streamlined transport documentation
- Dedicated solutions for specific use cases including pallet tracking, parcel traceability, product authentication, and second-life product management
- Full-service client support including mobile and PDA tools, desktop access, 24/7 support, training, and provision of necessary hardware