OWiC develops ultra-miniaturized optical IoT tags that enable smartphone users to connect physical objects to digital content in the cloud. This technology provides a cohesive digital identity for objects, enhancing user engagement and access to relevant information.
Funding
$1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many physical objects lack a direct connection to relevant digital information, creating a disconnect between the physical and digital worlds. Traditional methods of accessing digital content related to physical objects, such as QR codes, can be cumbersome and lack a seamless user experience. This limits the potential for enhanced user engagement and access to product-specific information.
Solution
OWiC develops ultra-miniaturized, smartphone-readable optical IoT tags that link physical objects to digital content in the cloud, creating a cohesive digital identity for each object. By scanning an object tagged with an OWiC using a smartphone app, users can instantly access custom digital experiences and relevant information. This technology transforms smartphones into "world-browsers," enabling seamless interaction between the physical and digital realms. OWiC aims to enhance user engagement and productivity by providing a direct and intuitive connection to digital content associated with physical objects.
Target Audience
OWiC's primary customers are product manufacturers and brands seeking to enhance user engagement and provide access to digital information related to their products.
Features
- Ultra-miniaturized optical IoT tags that are readable by smartphones
- Smartphone app (OWiC Connect) for scanning tags and accessing digital content
- Cloud-based platform for managing and delivering digital experiences
- Customizable digital experiences tailored to specific objects or products
- Secure connection between physical objects and digital information