OWiC Technologies develops microscopic optical smart ID tags that are readable by smartphones, providing a reliable method for product authentication and traceability. These tags enhance supply chain integrity and combat counterfeiting across various industries by ensuring accurate product verification.
Funding
$230K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many products lack a reliable, cost-effective method for authentication and traceability, leading to counterfeiting, supply chain inefficiencies, and compromised product integrity. Existing solutions are often bulky, expensive, or require specialized equipment, limiting their applicability across diverse industries.
Solution
OWiC Technologies develops ultra-miniaturized, smartphone-readable optical tags that attach to physical objects, linking them to digital content and enabling product authentication. These tags, called microLINKs, function as smart IDs that can be scanned using a standard smartphone camera and the OWiC Connect app, launching a custom digital experience. The underlying technology combines electronics for sensing and control with optics for wireless communication, all within a micro-scale package. This approach allows for enhanced supply chain visibility, brand protection, and direct consumer engagement by providing a secure and easily accessible method for verifying product origin and accessing relevant information.
Target Audience
The primary target audience includes manufacturers, brand owners, and supply chain managers across various industries seeking to combat counterfeiting, enhance product traceability, and improve consumer engagement.
Features
- Ultra-miniaturized optical tags readable by standard smartphone cameras
- Secure product authentication and traceability via the OWiC Connect app
- Customizable digital experiences triggered by tag scans
- Integration of electronics, optics, and wireless communication in a micro-scale package
- Potential applications in intelligent products and drug discovery