OW
OW is a music distribution and business management platform that gives independent artists and labels full control over their careers through a fully customizable white-label solution. The platform delivers content to 480+ DSPs, including MERLIN Network participants and 430+ additional direct connections, while offering 100% royalty retention on enterprise plans. Users can generate their own UPC/ISRC codes, manage splits, and access aggregation services like copyright protection and playlist pitching.
- Music Technology
- Media & Entertainment
- Creator / Creative Economy
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Independent musicians and labels often face limited control over distribution, with standard aggregators restricting branding, DSP reach, and revenue share. Managing releases across multiple platforms, tracking royalties, and protecting copyrights requires fragmented tools and services, creating operational inefficiencies and lost income.
Solution
OW provides a comprehensive music distribution and business management platform that gives artists and labels full control over their careers. The platform offers a fully customizable white-label solution—unique among distributors—along with enterprise plans that return 100% royalties to users. Content is delivered to over 480 DSPs, including major platforms through MERLIN Network participants and direct connections, plus 430+ additional channels not available through MERLIN. Users can generate their own UPC/ISRC codes, manage royalties and splits, integrate via API or DDEX, and control releases, territories, and schedules. Aggregation services include copyright protection via fingerprinting, anti-piracy support, playlist pitching, TikTok matching, and Dolby Atmos delivery. The platform also provides tailored funding advances to help artists invest in their catalogs and growth.
Target Audience
Independent musicians, labels, and music business operators seeking professional-grade distribution with full branding control and higher revenue retention.
Features
- Fully customizable white-label distribution, the only such solution available worldwide
- 480+ DSP delivery including MERLIN Network participants and 430+ additional direct connections
- 100% royalty retention on all enterprise plans with all-inclusive services
- Self-service UPC/ISRC code generation, royalty and split management, and API/DDEX/XML integration
- Full control over releases, territories, DSP connections, and schedules with detailed DSP reports
- Copyright protection via fingerprinting, anti-piracy support, DSP strike resolution, and YouTube MCN/Content ID/OAC setup
- Playlist pitching across all regions, TikTok matching, ringtone distribution, and Dolby Atmos support
- 24/7 support with average response times of 3–4 business hours and 8 hours on weekends/holidays