Ovo is an online supermarket that offers the full Silpo product range for home delivery across Ukraine. The platform provides a searchable catalog, real‑time delivery scheduling, dynamic promotions, and a recipe library that lets users add all ingredients to their cart in one click, while also supporting bulk ordering for business customers.
Funding
$257.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Consumers in Ukraine often lack convenient access to a full range of grocery products, especially when they cannot visit physical stores due to time constraints, distance, or mobility issues. Traditional shopping also makes it difficult to compare prices, discover promotions, and receive reliable home delivery.
Solution
Ovo operates an online supermarket platform that aggregates the entire Silpo product assortment and enables customers to order groceries for home delivery. The website provides a searchable catalog, personalized offers, and integrated recipe suggestions that add items directly to the cart. Delivery addresses are entered at checkout, and the service coordinates with a network of couriers to bring orders to the customer’s door. The platform also offers dedicated sections for business customers, promotional campaigns, and informational content about sustainability and specialty stores.
Target Audience
Primary customers are Ukrainian households and individual shoppers seeking convenient grocery delivery, as well as small businesses that require regular bulk orders from Silpo.
Features
- Full‑catalog online storefront covering food, household goods, and specialty items from Silpo stores
- Real‑time delivery address entry with scheduled time slots and partner courier integration
- Dynamic promotions, discount codes, and price‑comparison tools displayed throughout the shopping flow
- Integrated recipe library that allows users to add all required ingredients to the cart in one click
- Business‑focused ordering portal for bulk purchases and corporate accounts
- Content sections highlighting eco‑friendly initiatives, designer stores, and themed shopping experiences