Overproof provides a platform for beverage industry professionals to manage and track spirits inventory and compliance. The system standardizes data collection across multiple locations for accurate stock control and regulatory adherence. This digital solution streamlines operations for bars, restaurants, and distributors managing complex liquor portfolios.
Funding
$18.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Beverage alcohol brands often struggle with fragmented data across various sources, leading to inefficient sales efforts and missed market opportunities. This lack of centralized data hinders effective decision-making, making it difficult to identify key accounts and optimize go-to-market strategies.
Solution
Overproof offers a unified platform designed specifically for the beverage alcohol industry, enabling brands to consolidate sales activities, track team performance, and analyze market opportunities. The platform integrates data from industry sources and allows for .xls imports, providing a comprehensive view of depletions and sales performance. With features like the RTM Builder, brands can create localized strategies, incorporate products, activities, goals, accounts, and budgets into actionable plans, ensuring team alignment and efficient resource allocation. Overproof also offers AI-powered insights to identify opportunities and maximize revenue.
Target Audience
The primary target audience includes beverage alcohol brands, national brands, sales and marketing teams, and marketing agencies looking to optimize sales strategies, improve team performance, and identify new market opportunities.
Features
- Menu search functionality to identify venues matching specific profiles and featuring particular products or competitors.
- Route-to-market (RTM) Builder for creating localized brand programs with products, activities, goals, accounts, and budgets.
- Mobile app for sales teams to track daily activities and ensure focus on key tasks.
- Depletion data consolidation from industry sources like VIP, as well as .xls file imports.
- AI-powered insights to identify opportunities and maximize revenue.
- Off-premise program management tool to streamline the scheduling, staffing, execution and collection of data insights from sampling events.
- Real-time performance tracking and reporting.