Overherd
Overherd sells instant oat milk powder that users mix with water at home, eliminating the need to transport and refrigerate bulky liquid cartons. The product is made in the UK from organic oats and coconut, offering a shelf-stable alternative for coffee, cereal, cooking, and baking. Each recyclable pouch replaces eight cartons' worth of milk, reducing packaging weight by 10x and cutting food waste.
- Clean Technology
- Consumer Goods
- Food Technology
Funding
Founders
Product
Problem
Traditional oat milk is sold as a liquid that is roughly 90% water, requiring heavy, bulky cartons that take up significant fridge space and must be transported from stores. This creates unnecessary packaging waste, higher carbon emissions from shipping water, and frequent food waste when cartons spoil before they can be finished.
Solution
Overherd provides a powdered oat milk concentrate that users reconstitute with water at home, focusing on the 10% of oat milk that actually matters—the oats. The powder dissolves instantly in cold or hot water, allowing users to make exactly the amount they need, whether for a single cup of coffee or a full bottle for the week. Each recyclable pouch produces the equivalent of eight cartons of oat milk while weighing 10x less, reducing packaging waste and transportation emissions. The product is made from organic oats and coconut, contains no seed oils, and is gluten-free, with a natural creaminess that works across hot drinks, cold beverages, smoothies, porridge, cooking, and baking.
Target Audience
Primary customers are environmentally conscious consumers who regularly use plant-based milk and want to reduce packaging waste, save fridge space, and avoid frequent trips to the store, as well as those seeking a convenient, shelf-stable milk alternative for home, travel, or cooking.
Features
- Instant-dissolving oat milk powder that mixes with cold or hot water in 10–15 seconds, with no blender or heating required
- Recyclable pouch packaging that replaces eight liquid cartons, achieving 10x less packaging weight and requiring no refrigeration
- Organic, gluten-free formula with healthy fats from coconut, no seed oils, and low sugar content
- Versatile usage: can be scooped directly into porridge, smoothies, pancakes, or protein shakes, or pre-mixed into ready-made milk
- Optional reusable glass bottle with a carton-style pouring spout, wide rim for easy scooping, and ml markings for precise measuring (200ml = 1 scoop)
- Travel tin available for portability, allowing users to carry powder to work, holidays, or festivals without lugging cartons