OvationCXM offers a no-code customer journey orchestration platform for banks and payment providers. It enables financial institutions to design, deploy, and manage complex customer journeys with real-time coordination and embedded AI insights. This streamlines onboarding, activation, and servicing processes, improving operational efficiency and customer experience.
Funding
$20M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TVFounders
Product
Problem
Banks and payment providers face challenges in orchestrating complex customer journeys, leading to fragmented experiences, operational inefficiencies, and missed opportunities for engagement. Disconnected systems and manual processes hinder real-time coordination and transparency across internal teams and external partners.
Solution
OvationCXM provides a customer journey orchestration platform designed to streamline end-to-end customer experiences for financial institutions. The platform enables business teams to design and deploy complex journeys with drag-and-drop simplicity, eliminating the need for extensive IT involvement. It facilitates real-time coordination across internal departments and external vendors, ensuring all stakeholders are aligned. By unifying customer data and workflows, OvationCXM offers transparency into both internal processes and customer-facing journey progress. Embedded AI capabilities provide proactive insights, identify potential issues before they impact customers, and recommend next-best actions to optimize outcomes.
Target Audience
The primary customers are banks and payment providers, including enterprise and regional banks, community banks, and fintech companies, seeking to optimize their customer onboarding, activation, and servicing processes.
Features
- No-code, drag-and-drop journey builder for designing and updating customer workflows.
- Real-time orchestration engine for instant deployment of journey changes.
- Cross-team and ecosystem coordination tools to manage internal departments and third-party partners.
- Unified journey timelines providing a single view of customer and internal workflow progress.
- Embedded AI for proactive issue detection, personalized recommendations, and automation of tasks.
- Integration capabilities with existing banking platforms, including CRMs and core systems.
- Data aggregation from disparate sources to create a comprehensive customer view.
- Automated alerts and triggers to identify and address journey bottlenecks.