Outreach Magic is a SQLite-based integration layer that syncs outreach events from platforms like Smartlead, Instantly, and HeyReach directly into a local database, enabling AI agents to query and act on the data without manual CSV merging. It also supports Google Sheets editing and bring-your-own-key enrichment to avoid duplicate costs. The platform offers a free tier and paid plans starting at $9/month for higher webhook volumes.
- Artificial Intelligence
- AI Agents
- Data & Analytics
- Marketing Technology
- Sales Technology
- Software Only
Funding
Founders
Product
Problem
Outreach teams using multiple sequencers like Smartlead, Instantly, and HeyReach often waste hours manually merging CSV exports to get a unified view of campaign performance. This fragmented workflow delays decision-making, leads to data inconsistencies, and prevents AI agents from accessing clean, real-time data for analysis and follow-up.
Solution
Outreach Magic provides a lightweight SQLite layer that automatically syncs webhook events from various outreach platforms into a single local database file. This file is directly queryable by AI agents such as Cursor, Hermes, or Claude Code, enabling them to analyze campaign performance, segment replies, and prepare client briefings without manual data wrangling. The platform also supports two-way Google Sheets sync, allowing users to edit leads in a familiar interface and push changes back to the database. Additionally, it integrates with enrichment and verification APIs, checking the local database first to avoid duplicate spending on leads already in the system.
Target Audience
Primary customers are growth marketers, sales operations teams, and agencies running multi-channel outbound campaigns who use AI coding agents and want a unified, queryable data layer without cloud lock-in.
Features
- One webhook URL per platform (Smartlead, Instantly, HeyReach, Calendly) routes events into a local SQLite file, with no per-campaign setup required
- Direct file ownership: users can back up, move, or inspect the database, and agents read it natively without cloud dependency
- Google Sheets integration for bulk-editing leads, tags, and stages, with changes synced back to the agent via natural language prompts
- Bring-your-own-key enrichment (Serper, trykitt, Icypeas, MillionVerifier) that checks local SQLite first to prevent redundant lookups and reduce costs
- Campaign performance scorecards and segment analysis by industry, seniority, or company size, all generated from the unified event history
- Open-source skill repository and agent install prompt for rapid setup in under three minutes