Outfunnel is a purpose‑built integration platform that continuously syncs contacts, custom fields, and segmented lists between CRMs (e.g., Pipedrive, Attio) and marketing tools such as MailerLite, Constant Contact, HubSpot Marketing Hub, and GetResponse. It also pushes email engagement data—opens, clicks, and campaign activity—back into the CRM, giving sales teams real‑time visibility for lead scoring and targeted outreach, all with a no‑code setup that takes minutes.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
9OSVFounders
Product
Problem
Companies often use separate CRM and marketing platforms, requiring manual data entry or fragile integrations that lead to outdated contact information and missing visibility into email engagement for sales teams.
Solution
Outfunnel provides a purpose-built integration layer that continuously synchronizes contacts, custom fields, and segmented lists between CRMs and marketing tools. It also pushes email engagement metrics—opens, clicks, and campaign activity—back into the CRM, giving sales representatives real-time insight into prospect behavior. The platform supports popular CRMs such as Pipedrive and Attio and connects to email services like MailerLite, Constant Contact, HubSpot Marketing Hub, and GetResponse, as well as advertising and form tools. Setup is designed to be completed in minutes without custom workflow coding, and the synced data can be leveraged for lead scoring and targeted outreach.
Features
- Bidirectional sync of contacts, custom fields, and list segments between CRM and marketing automation platforms
- Automatic import of email engagement data (opens, clicks, campaign activity) into the CRM for sales visibility
- Pre‑built connectors for leading CRMs (e.g., Pipedrive, Attio) and marketing tools (MailerLite, Constant Contact, HubSpot, GetResponse)
- Integration with advertising and lead capture sources such as Facebook Custom Audiences, LinkedIn Lead Ads, and popular form plugins
- Quick, no‑code setup that completes in minutes, eliminating the need for custom workflow builders
- Support for complex sync scenarios and flexible field mapping beyond basic native CRM integrations