Founder, CEO/CTO
OuterSignal
OuterSignal delivers granular customer intelligence by turning transaction data into detailed buyer personas, enabling brands to identify high‑value VIPs and understand attributes such as age, occupation, property value, and purchase behavior. Its AI‑driven platform surfaces decision‑makers and B2B leads hidden in DTC sales, allowing precise segmentation, personalization, and targeted campaigns that boost lifetime value and revenue.
- Retail Technology
- Software Only
- Artificial Intelligence
- Data & Analytics
- Enterprise Software
Updated today
Funding
Raised to date
$22MRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
across 1 round
SFTS$22M · Series A
Announced Sep 2026 · from article date
Disclosed cumulative: $22M
RoundDateAmountValuationInvestors
Founders
Product
Problem
Brands that sell online often lack visibility into who is actually purchasing their products, receiving only anonymous order data. This limits their ability to segment customers, personalize marketing, and identify high‑value B2B leads hidden within consumer orders.
Solution
OuterSignal applies AI to match anonymous purchase records to real‑world identities, enriching each order with demographic, occupational, and asset information. The platform generates detailed personas, flags VIP shoppers, and surfaces decision‑maker contacts for wholesale expansion. Enriched data can be accessed via real‑time search, exported through APIs, or used to trigger automated marketing playbooks in existing stacks such as Klaviyo or Meta. By turning raw order streams into actionable intelligence, brands can execute precise segmentation, personalized campaigns, and B2B lead generation without additional data collection.
Target Audience
Primary customers are e‑commerce brands and DTC retailers seeking deeper customer insight, as well as brands expanding into wholesale or B2B channels that need to identify decision‑maker buyers within their order data.
Features
- AI‑driven identity matching with a 94% match rate, linking orders to names, occupations, property values, and social influence
- Real‑time order search and live notifications (Slack, email) for immediate insight
- Persona clustering and demographic dashboards covering age, location, occupation, and asset profiles
- VIP and executive detection, highlighting celebrities, athletes, and Fortune 500 buyers
- Unlimited integrations and custom API access for seamless activation in existing marketing tools
- Automated playbooks and look‑alike audience building based on enriched signals
- Historical order search and signal tuning to refine targeting over time
- White‑glove onboarding and dedicated success manager for higher‑tier plans