Attributing outbound for teams running HubSpot and Salesforce.
OutboundSync
OutboundSync integrates outbound sales and marketing tools with CRM systems like HubSpot and Salesforce to centralize lead management, reporting, and automation. This platform addresses the challenge of data silos by synchronizing outbound campaign data, enabling teams to track email activity and revenue attribution efficiently.
- Data & Analytics
- Enterprise Software
- Software Only
Updated 23 months ago
Funding
Raised to date
$180KRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Funding rounds are not available yet.
Founders
Product
Problem
Outbound sales and marketing teams often struggle with fragmented data across various tools, leading to inefficient lead management and difficulty in accurately tracking campaign performance and revenue attribution. This lack of synchronization between outbound platforms and CRM systems creates data silos and hinders a comprehensive view of the customer journey.
Solution
OutboundSync is a platform that integrates outbound sales and marketing tools, such as Smartlead, Instantly, and EmailBison, with CRM systems like HubSpot and Salesforce, centralizing lead management, reporting, and automation. By synchronizing outbound campaign data, including email activity (sends, replies, opens, clicks, unsubscribes, bounces, and reply categories), OutboundSync enables teams to track performance, automate workflows, and attribute revenue effectively. The platform eliminates data silos, providing a unified view of outbound efforts within the CRM, allowing for better-informed decision-making and improved campaign optimization.
Target Audience
OutboundSync primarily targets outbound sales and marketing teams, revenue teams, and go-to-market leaders who use CRM systems like HubSpot and Salesforce and seek to integrate their outbound efforts for improved data visibility and campaign performance.
Features
- Automated logging of outbound email activities (sends, replies, opens, clicks, unsubscribes, bounces) within HubSpot and Salesforce.
- Workflow automation capabilities within HubSpot to update properties, route leads, create alerts, trigger omnichannel outreach, and manage opt-outs based on outbound campaign data.
- Revenue attribution tracking based on actual deals, enabling users to understand the ROI of outbound campaigns.
- Block list functionality to prevent outreach to key contacts and companies sourced from the CRM.
- Integration with Smartlead, Instantly, and EmailBison for seamless data synchronization.
- Support for creating and updating companies and contacts within the CRM.
- Timeline event creation within the CRM to provide a chronological view of outbound interactions.