OurX offers a personalized hair care program that utilizes a tailored regimen based on individual hair texture and needs, supported by expert guidance from licensed professionals. This approach addresses common issues such as scalp health and hair moisture retention, ensuring users achieve healthier hair within six weeks.
Funding
$3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Individuals with textured hair often struggle with finding effective hair care solutions due to unique challenges such as moisture retention, scalp health, and product buildup. Existing over-the-counter products frequently fail to address these specific needs, leading to frustration and ineffective results.
Solution
OurX provides a personalized hair care program designed for individuals with textured hair, offering a tailored regimen based on an assessment of individual hair needs and goals. The program combines high-performance products with around-the-clock expert support, including virtual 1:1 consultations with hair coaches and access to a community for advice and inspiration. OurX uses refillable bottles and recyclable pouches, and guarantees healthier hair within six weeks or offers a money-back guarantee. The formulations are vetted by toxicologists and tested by dermatologists and trichologists.
Target Audience
OurX primarily targets individuals with textured hair seeking personalized and effective hair care solutions, with a focus on Black-female-owned and sustainably-minded consumers.
Features
- Personalized hair care regimen based on individual assessment
- Refillable bottles with recyclable pouches
- Access to virtual 1:1 consultations with hair coaches
- Community support for advice and inspiration
- Products formulated without endocrine disruptors, parabens, silicones, phthalates, and sulfates
- Clinically tested, dermatologist tested, and trichologist tested formulations
- Product line includes: Detox Cleanse Complex, Nutrient Cleanse Complex, Scalp Serum, Pre-Cleanse Micro Oil, Treatment Leave-In, Intensive Conditioning Compound, and Scalp Purifying Solution