OursBlanc provides a digital advertising platform for advertisers and agencies to create engaging, non-intrusive ad formats and optimize campaigns through its SmartXSP Demand-Side Platform. Publishers can leverage proprietary ad formats to enhance inventory monetization and offer unique advertising solutions.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers and agencies face challenges in creating digital ad campaigns that are both engaging and non-intrusive, often struggling to maximize ROI and brand visibility within fragmented online environments. Publishers seek innovative monetization strategies that offer unique advertising opportunities without compromising user experience.
Solution
OursBlanc provides an integrated digital advertising platform that empowers advertisers and agencies to develop and deploy immersive, user-respectful ad formats. The platform offers a Demand-Side Platform (DSP) called SmartXSP, which facilitates campaign creation, targeting, and real-time optimization across an extensive network of global publishers. Publishers can leverage OursBlanc's proprietary formats to enhance their inventory monetization and offer exclusive advertising solutions to their clients, thereby increasing direct revenue. The ecosystem is designed to streamline advertising efforts, improve brand perception, and deliver measurable performance gains for all stakeholders.
Target Audience
The primary target audience includes digital advertisers, advertising agencies, and online publishers seeking to enhance campaign performance, user engagement, and monetization through innovative ad technologies.
Features
- **SmartXSP DSP:** A user-friendly Demand-Side Platform for campaign management, offering advanced targeting capabilities including contextual, geographic (down to postal code), and purchase intent segmentation, with access to over 100,000 data segments.
- **Proprietary Ad Formats:** Exclusive rich media formats such as SmartCover (semi-sticky, non-intrusive display), SmartRead (interactive formats like "before/after" effects), and SmartPulse (multi-stage engagement format with customizable zones).
- **Cross-Device Optimization:** All ad formats are automatically optimized for seamless display across desktop, tablet, and mobile devices.
- **Publisher Integration:** Formats are designed for easy integration with publisher websites and are compatible with Google Ad Manager and other ad servers.
- **Performance Analytics:** The SmartXSP platform provides real-time tracking and reporting with up to 50 KPIs, including attention metrics, to measure campaign performance and user engagement.
- **Creative Flexibility:** Supports a wide range of creative assets including images, videos, HTML5, and customizable templates, with options for interactive elements like parallax effects and picture-in-picture video.
- **User Experience Focus:** Ad formats are developed with a commitment to user comfort, adhering to standards like Coalition for Better Ads, ensuring non-intrusiveness and respect for browsing sessions.
- **Programmatic Access:** Enables direct purchasing from programmatic markets with flexible CPM and budget controls, with no setup or licensing fees.