Oula provides integrated maternity and gynecology care by combining midwives, OB‑GYNs, and care navigators in a single practice. Patients receive coordinated, evidence‑based services—from preconception counseling through prenatal visits, labor support, delivery, and postpartum follow‑up—via both virtual and in‑person visits, all covered by a wide range of insurance plans.
Funding
$28M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
6O+1Founders
Product
Problem
Many expectant parents encounter fragmented maternity services that separate midwife support from obstetrician care, often leading to rushed appointments, limited shared decision‑making, and reduced access to comprehensive, evidence‑based guidance throughout pregnancy, birth, and postpartum periods.
Solution
Oula delivers an integrated maternity and gynecology model that combines midwives, OB‑GYNs, and dedicated care navigators in a single practice. Patients receive personalized, whole‑person care from preconception counseling through prenatal visits, labor support, delivery at a partnered hospital, and postpartum follow‑up, all coordinated through a secure patient portal. The practice emphasizes shared decision‑making, cultural competency, and equity, offering both virtual and in‑person visits to improve accessibility. Services are covered by a wide range of insurance plans, and the care team incorporates evidence‑based protocols such as supported at‑home labor, flexible pain‑management options, and immediate skin‑to‑skin bonding. Community resources, expert‑led support groups, and continuous education further ensure patients feel informed and supported throughout their reproductive journey.
Target Audience
Oula serves individuals planning or experiencing pregnancy who seek coordinated, evidence‑based maternity care, as well as patients needing comprehensive, judgment‑free gynecologic services, regardless of insurance status or demographic background.
Features
- Integrated team of midwives, OB‑GYNs, and care navigators providing coordinated care across preconception, prenatal, delivery, and postpartum phases
- Hybrid care delivery with virtual consultations, online classes, and in‑person hospital births at Mount Sinai West
- Personalized care plans accessed via the Oula patient portal for messaging, decision support, and resource sharing
- Evidence‑based birth approach including supported at‑home labor, patient‑chosen pain management, and policies for immediate bonding after birth
- Comprehensive gynecology services offering annual wellness exams, contraception counseling, and miscarriage care, both virtually and in‑clinic
- Inclusive, equity‑focused practice model with culturally competent care for diverse populations and a commitment to anti‑racist principles
- Community engagement through Oula Circles, weekly virtual support groups, and referrals to doula, lactation, mental‑health, and pelvic‑floor specialists
- Insurance billing handled as a global maternity bundle covering prenatal visits, delivery, and postpartum care, with in‑network coverage for many commercial plans and Medicaid