OtherWayAround (OWA) is an app growth consultancy that helps mobile product teams identify hidden bottlenecks in their growth strategy and replace inefficient test cycles with data-driven, AI-supported systems. The company focuses on optimizing app store presence and accelerating iteration velocity so clients can adapt quickly to algorithm changes and market trends. OWA positions itself as a strategic partner, not just a service provider, for companies seeking smarter, more systematic growth.
Funding
Funding not disclosed
Founders
Product
Problem
Many app teams struggle to identify what is actually slowing their growth, often mistaking execution issues for strategic ones. Missed KPIs, inefficient test cycles, and unclear visibility into what is truly working create a cycle of guesswork that prevents apps from evolving intelligently in competitive app marketplaces.
Solution
OtherWayAround (OWA) provides app growth consulting that shifts teams from loop-based thinking to systems-based strategy. The company helps clients increase testing velocity, optimize faster, and iterate intelligently by applying data-driven, AI-supported frameworks. OWA works alongside product teams to clarify what is working, adapt to App Store trends and algorithm changes, and build sustainable growth systems that improve decision-making and store presence over time.
Target Audience
Primary customers are mobile app product teams, founders, and growth leads who have built a strong product but need strategic support to accelerate app store performance, testing efficiency, and overall growth trajectory.
Features
- AI-supported growth frameworks that replace ad-hoc testing with systematic, data-informed iteration cycles
- App Store Optimization (ASO) expertise that keeps clients ahead of platform trends and algorithm updates
- Strategic partnership model focused on long-term growth outcomes rather than one-off execution tasks
- Clarity-driven approach that helps teams identify hidden bottlenecks in strategy, not just execution
- Emphasis on high testing velocity to enable faster learning and smarter product evolution