Osmund is a Danish electricity provider offering transparent, cost-price energy plans with no hidden fees. The company differentiates itself by earning revenue through optional app subscriptions rather than marking up electricity, and provides AI-powered tools to help customers understand and reduce their consumption.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional electricity providers in Denmark typically add hidden markups and variable spot price surcharges of 5–19 øre/kWh, making it difficult for consumers to understand what they are actually paying for. Additionally, most energy companies profit from higher consumption, creating a misalignment between the provider's incentives and the customer's interest in saving energy.
Solution
Osmund offers two transparent electricity plans—Åben and Rolig—where customers pay the actual spot price with no hidden profit margin. The Åben plan charges a flat 5 DKK monthly fee plus the true cost of electricity, while the Rolig plan provides a fixed monthly subscription with tiered pricing based on consumption, with Osmund absorbing balance market risks. The company earns its revenue through Osmund Plus, an AI-powered app feature that provides real-time consumption insights, personalized recommendations, and an AI chat assistant, available for 13 DKK/month after a 6-month free trial or included with the Rolig plan.
Target Audience
Primary customers are Danish households and small property owners—from apartment dwellers to fully electrified villas with heat pumps and electric vehicles—who want transparent, cost-price electricity and tools to actively manage their energy usage.
Features
- Spot-price electricity with zero markup on the Åben plan, with all costs itemized on the bill
- Tiered fixed subscription model on Rolig, ranging from 25 to 300 DKK/month based on monthly consumption brackets
- Osmund Plus app with AI chat, energy widgets, spotlights, and detailed consumption analytics
- No binding period, no setup or cancellation fees, and switching assistance from current providers
- Transparent breakdown of all six bill components, including balance costs and Betalingsservice fees passed through at cost
- AI-driven recommendations to shift usage to cheaper hours and reduce overall consumption