The startup operates an e-commerce marketing and analytics platform that integrates a white-labeled operating system within online marketplaces and brand ecosystems. This platform enables businesses to access a suite of applications that facilitate digital transformation and enhance operational efficiency across various industry verticals.
Funding
$200K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Online marketplaces and brand ecosystems often lack integrated tools to effectively manage and monetize their retail media, leading to inefficiencies and missed revenue opportunities. Businesses struggle to implement and scale bespoke media monetization stacks quickly and cost-effectively.
Solution
Osmos provides an omnichannel retail media operating system that enables retailers and e-commerce marketplaces to build and scale custom media monetization solutions. The platform offers a suite of applications across three strategic pillars: Adscape for premium advertising experiences, ControlHub to scale retail media operations, and StratEdge for ad revenue maximization. Osmos allows businesses to create a tailored and scalable media monetization stack in under four weeks, integrating seamlessly with existing technology infrastructure.
Target Audience
The primary target audience includes omnichannel retailers (grocery & pharma), e-commerce marketplaces, restaurant marketplaces, OTT platforms, specialty retailers, and super apps seeking to monetize their media assets.
Features
- **OSMOSphere:** A collection of 19 apps categorized under Adscape, ControlHub, and StratEdge.
- **Adscape:** Offers various ad formats, including Carousel Ads, Product Ads, Video Ads, In-Store Ads, Offsite Ads, Display Ads, Story Ads, Product Display Ads, Gamified Ads, Influencer Live, and Email Ads.
- **ControlHub:** Automates billing and collection, campaign review processes, feature access management, and onboarding workflows.
- **StratEdge:** Provides tools for yield management, inventory management, self-serve campaigns, and full-funnel reporting.
- **Omnichannel Activation:** Enables shopper engagement across multiple touchpoints, including onsite, offsite, and in-store channels.
- **Advanced Ad Serving:** Accounts for shopper behavior and store inventory to ensure high fill rates and advertiser ROAS.
- **Analytics & Attribution:** Offers full-funnel and cross-channel measurement, offline sales and online ads data mapping, and customizable attribution windows.
- **Self-Serve Campaign Management:** Simplifies media buying with a unified dashboard for onsite and offsite ad purchasing.
- **API Hub:** Facilitates the creation of custom solutions and integration with existing systems.