Orwel provides a privacy‑first analytics SDK that captures user behavior and emotional signals without storing personal identifiers.
Funding
Funding not disclosed
Founders
Product
Problem
Many digital platforms struggle to gather actionable user behavior and intent data without compromising user privacy, leading to limited insight for acquisition and high reliance on intrusive tracking methods.
Solution
Orwel offers a privacy‑first analytics SDK that captures user interactions and emotional cues while preserving anonymity. Developers integrate the SDK with a single API key and snippet, after which Orwel builds real‑time profiles of every visitor. Qualified leads are generated from these profiles and delivered through managed Google Ads campaigns, enabling platforms to acquire new users without exposing personal data. The service includes full analytics dashboards and optional priority support, with an enterprise option for on‑premise deployment.
Target Audience
Primary customers are product teams and growth marketers at SaaS, e‑commerce, and consumer platforms that need privacy‑compliant user intelligence to drive acquisition.
Features
- Free SDK with a one‑line snippet integration and API‑key authentication
- Real‑time aggregation of user behavior and emotion signals into actionable profiles
- Privacy‑preserving data handling that does not store personally identifiable information
- Automated lead generation and delivery via managed Google Ads campaigns
- Comprehensive analytics dashboard for monitoring visitor activity and lead performance
- Tiered plans offering priority support and dedicated account management for scaling teams
- Enterprise offering with custom volume, SLA, and on‑premise deployment options