Ortto is an integrated marketing automation platform that combines a customer data platform with a visual journey builder to orchestrate personalized, multi‑channel campaigns across email, SMS, push, in‑app messages, and live chat. It leverages AI for content suggestions, open‑rate predictions, and automated workflow triggers based on real‑time behavior and lead scoring, while providing analytics dashboards, advanced reporting, and enterprise‑grade security and compliance features.
Funding
$12M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
2OFounders
Product
Problem
Businesses often struggle to coordinate personalized communications across email, SMS, push, in‑app messages, forms, and live chat, leading to fragmented customer experiences and inefficient marketing operations.
Solution
Ortto provides an integrated marketing automation platform that unifies a customer data platform, visual journey builder, and omnichannel messaging tools. Users can design automated workflows that trigger emails, SMS, push notifications, in‑app messages, and live‑chat interactions based on real‑time behavior and lead scores. Built‑in AI suggests content, predicts open rates, and optimizes send times, while analytics dashboards deliver funnel and attribution reporting. The platform supports SSO, 2FA, role‑based permissions, and multi‑region data hosting to meet security and compliance requirements. Seamless integrations with major CRMs, cloud services, and webhooks enable data synchronization without custom development.
Target Audience
Ortto targets mid‑size to enterprise SaaS, B2B, and B2C companies that need a unified solution for automated, data‑driven marketing across multiple channels.
Features
- Visual drag‑and‑drop journey builder for multi‑step, multi‑channel campaigns
- Integrated Customer Data Platform with custom activities, lead scoring, and real‑time dashboards
- Email, SMS, push, in‑app, and live‑chat messaging with AI‑generated subject lines and content suggestions
- Advanced A/B testing, dynamic content insertion, and open‑rate prediction powered by AI
- Form, popup, and survey builder with Google reCAPTCHA protection
- Comprehensive reporting, funnel analysis, and custom report generation
- Security suite including SSO/Okta, 2FA, role‑based access, audit logs, and GDPR/ISO/HIPAA compliance
- API and webhook support for data streaming to external systems