ORPL is a Ukrainian platform that gives independent musicians a unified account for music distribution, promotion, analytics, and AI-powered tools while ensuring artists retain full rights to their work. The platform keeps most tools free, charging only for release distribution, a PRO plan, and promotional services, and it includes an Academy with free courses covering the music industry, branding, release cycles, and audience building.
Funding
Funding not disclosed
Founders
Product
Problem
Independent artists often lack a single, accessible toolkit for managing their music careers, forcing them to juggle separate services for distribution, promotion, analytics, and branding. This fragmentation creates inefficiencies, additional costs, and makes it harder for artists to retain control over their rights and build a sustainable audience.
Solution
ORPL consolidates critical artist workflows into one Ukrainian platform, offering tools for music distribution, artist website and EPK creation, branding guidance, Spotify strategy, and promotion. The platform integrates AI-powered features to assist with content and campaign creation, while the ORPL Academy provides free, structured lessons that guide artists through industry knowledge and actionable release steps. With a focus on keeping rights with the artist, ORPL charges only for specific premium services and promotional campaigns, leaving the core toolkit accessible to all.
Target Audience
Primary customers are independent musicians and emerging artists, primarily in the Ukrainian market, who need an all-in-one platform to distribute, promote, and grow their music careers without losing ownership of their work.
Features
- Centralized dashboard combining music distribution, analytics, artist branding, and website/EPK tools in one account
- AI-driven tools to support content creation, promotion, and campaign optimization
- Free educational Academy with courses on industry structure, artist brand, release cycles, promotion, and audience building
- Professional radio, media, and Spotify playlist pitching services with prepared materials and campaign reporting
- Transparent pricing model with free core tools and paid add-ons for distribution, PRO plan, and promotional services
- Legitimate Spotify playlist pitching with no guaranteed stream promises, protecting artists from fake-stream risks